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Backlinks Part 1

In my last post I spoke a little about back-links so thought I would elaborate some more on the different types of back-links (links).

Unless you have done some research into SEO (Search Engine Optimisation) you most likely think of links as something that appears on a website for visitors to click on and are then taken to your website etc.

This is true but there is a lot more to links than just that.  Without them search engines would be lost as search engines find and index sites primarily by visiting a website and following the links on that website to other websites and then index those sites following the links there to those websites and on and on it goes out and out much like a spider web hence the name World Wide Web.

When deciding where to place your website in the rankings for a search phrase the search engine considers not just what is on your website/page but also how many links there are to your page and the value of those links, yes different types of links have a different level of importance.

What are the different types of links and what should you use to improve your rankings?

Here are the main link types you should be aware of;

  • Follow. A follow link is a link that specifically tells the search engine to follow the link.
  • No Follow. As the name suggests a no follow link tells the search engine not to follow the link.
  • Comment. A comment link is links you see in the comments on blogs etc.
  • Contextual. A contextual link is a link that is complimentary to the words around it.
  • Profile. Profile links and located in a users profile. When you register on a forum for example you can include information¬† about yourself. Adding a link to your website there is a profile link.
  • Page Rank. Not really a link type but important. Page Rank links are links for websites with a high page ranking from Google. I will explain more later.
  • .EDU and .GOV. Once again not really a specific link type. Any link from a .gov or .edu site is considered very important as search engines consider these to be important sites so if they link to your site then your site must also have some value.
  • WEB 2.0. Web 2.0 are links form pages such as Social Networking sites, blogs, video sharing etc.

In part 2 I will talk about the value of each these links and how to get them.

Bye for now




  1. Good article John. My problem is getting one way links back to my site. Forum entries seem to work but the link quality is trashy so no one reads them. Got any ideas? Google frowns on paid links so the options are limited especially considering that link exchange is useless unless it is a 3 way link. Here again it seems an uphill battle as most web masters have no comprehension of 3v way linking.
    Whishing you a wonderful day.

    • When looking at links you need to put the links into 2 categories. Category 1. Links for customers. Category 2. Links for search engines.

      Category 1 links would be links you include in directories such as iHolidayAustralia, AAA, True Local, and on social media like Facebook. These links are specifically for customers to click on to visit your website.

      Category 2 links are put in place for search engines.

      From a SEO point of view forum links, from a well ranking website are actually a very high quality links. But in reality not many people will click the links.

      There is a lot said about Google frowning on paid links and yes when the Google spider detects link farms no indexing is done of the links however there is no obvious penalty to the destination of the links. Consider the amount of damage one could do to a competitor if this was the case. You could generate 1,000′s or even 10,000′s of junk links to a competitors website and reduce their rankings.

      Also there is a difference between paying for links and paying someone to create links for you. There would be no SEO industry if paying someone to optimise your website was not allowed. Remembering how important the whole process of links and linking is to SEO.


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